Brand Style Guide

A live visual directory of typography, colors, gradients, buttons, and pills configured in the theme, mapped to their specific contexts.

Current Brand Asset Library · Interactive Comparison Lab

Steavy @ Compass
Brand Map

Current design direction rendered as working components and copyable CSS. Midnight is a controlled cool-navy family; Heritage Blue remains the signature historical accent. This lab is for selecting and documenting the system before any production rollout. v3.1.9 corrects the header glass architecture so its invisible sampling plane captures approaching photography before it passes under the visible navigation bar.

Changes photos only inside this private style-guide lab. Use direct image URLs to judge glass, scrims, status badges, and banners over real listings.

Color Architecture

A cool Midnight family supplies the almost-black foundation. The brighter Heritage accent is intentionally a different blue family, preserving the RHA-connected signature without forcing teal into every dark surface.

Midnight 07#000712 · deepest ink
Midnight 10#00091A · immersive canvas
Midnight 13
#000C21 · selected ink
Midnight 15#000E26 · lifted surface
Midnight 20#001232 · photo-derived
Midnight 100#005EFF · conversion/electric
Midnight 50#002F80 · glow/glass test
Deep Blue#114775 · controls
Bridge Blue#0F4569 · gradient helper
Heritage Blue#218CCC · signature accent

Foundation + Functional Tokens

Ice Canvas#E5F0F4
Paper Surface#FFFFFF
Luxury Gold#D4A84B
Vivid Emerald#10B981
Utility Danger#EF4444
Current Ink Decision: use --sc-ink: var(--sc-midnight-13); /* #000C21 */ for the “not black, but our black” text on Ice and Paper surfaces. Use Midnight 07–20 as a controlled family according to depth; this avoids forcing one shade to do every dark job.

Color Format Rule: official brand tokens stay in memorable #HEX format. Transparent glass, masks, shadows and scrims use rgba(...) with companion RGB-channel helpers only because their opacity is part of the recipe.
/* Steavy @ Compass / Current Token Direction v3.0 */
--sc-midnight-07:  #000712; /* deepest ink / scrim endpoint */
--sc-midnight-10:  #00091A; /* immersive canvas */
--sc-midnight-13:  #000C21; /* selected ink / core dark surface */
--sc-midnight-15:  #000E26; /* lifted dark surface */
--sc-midnight-20:  #001232; /* photo-derived navy */
--sc-midnight-50:  #002F80; /* cool glow / glass candidate */
--sc-midnight-100: #005EFF; /* electric conversion candidate */

--sc-deep-blue:     #114775; /* branded controls */
--sc-bridge-blue:   #0F4569; /* gradient helper only */
--sc-heritage-blue: #218CCC; /* signature / Heritage tint */
--sc-luxury-gold:   #D4A84B; /* rare concierge detail */
--sc-vivid-emerald: #10B981; /* selected / confirmed / positive lifecycle */
--sc-ice:           #E5F0F4; /* page canvas */
--sc-paper:         #FFFFFF; /* readable surface */
--sc-ink:           var(--sc-midnight-13);

/* Alpha helpers: only for glass/scrim recipes that need variable opacity */
--sc-midnight-13-rgb: 0, 12, 33;
--sc-midnight-50-rgb: 0, 47, 128;
--sc-deep-blue-rgb:   17, 71, 117;
--sc-heritage-rgb:    33, 140, 204;
--sc-emerald-rgb:     16, 185, 129;
--sc-paper-rgb:       255, 255, 255;

Typography

Three font jobs only: ZacbelX makes the entrance, CompassSans does the work, and CompassSerif signs the name.

Display Headers · ZacbelX Extrabold / 800
Coming Soon
in Dallas

Strong hero headlines, card subdivision names and major entrances.

Display Secondary · ZacbelX Medium / 500
Private Preview
Collection

Refined section headers and quieter editorial display moments.

Body + UI · CompassSans

A refined, highly readable system for facts, property descriptions, controls, labels, and app navigation.

Identity Only · CompassSerif
Presented by
Steavy Carter

Hero Scale / Weight Reality Check

Brand Map Reference · ZacbelX / 800
Coming Soon
in Dallas

Clean paper surface, Midnight 13 ink, and controlled tracking.

Current Hero Behavior · 900 Override + Shadow
Coming Soon

Large photo-overlay treatment shown with the heavier inline hero settings currently found in the listing template.

Display Token / Single-Listing Super Title

Coming
Soon

Token Name: Display / Hero Fat

This is the single-listing main-title attitude: ZacbelX pushed beyond normal brand-map bold, very tight line-height, wide uppercase tracking, and a real photo-overlay shadow. Use it for hero words, subdivision/city title overlays, and rare high-impact section openers only.

/* Display / Hero Fat — Single Listing Main Title */
--sc-type-display-fat-family: "ZacbelX", "Montserrat", sans-serif;
--sc-type-display-fat-weight: 900;
--sc-type-display-fat-tracking: .17em;
--sc-type-display-fat-line-height: .92;
--sc-type-display-fat-transform: uppercase;
--sc-type-display-fat-shadow: 0 6px 26px rgba(0,0,0,.45), 0 2px 8px rgba(0,0,0,.38);
/* Typography Roles */
--font-display-bold: "ZacbelX", sans-serif;   /* weight: 800; major hero/display headers */
--font-display-medium: "ZacbelX", sans-serif; /* weight: 500; quieter display headings */
--font-ui: "CompassSans", sans-serif;          /* body, facts, navigation, controls */
--font-identity: "CompassSerif", serif;       /* Steavy / Presented by / Listed by only */
--text-ink: #000C21;                         /* Midnight 13: our not-black ink */

/* Special display token */
--sc-type-display-fat-family: "ZacbelX", "Montserrat", sans-serif;
--sc-type-display-fat-weight: 900;
--sc-type-display-fat-tracking: .17em;
--sc-type-display-fat-line-height: .92;
--sc-type-display-fat-transform: uppercase;

Experience Modes + Control Language

The public property world is editorial. The tour experience is immersive. Concierge tools may carry rare gold detail. They share tokens without being identical.

Public Site

Editorial Luxury

Ice canvas, Paper reading panels, Midnight 13 ink, refined Deep Blue action.

Coming SoonView Home
Tour Experience

Dark App Luxury

Midnight 10 canvas, glass controls, vivid photography, Emerald selections.

Sat 1–4Sun 1–4 ✓
Discovery Tools

Concierge Map

Night-mode discovery with specialty gold accents only where details deserve ceremony.

Good Eats

Badge, Pill, Button, Icon Button

Light / Editorial Surface
Coming Soon Luxury Schedule Showing
Dark / App Surface
Open Sat 1–4
BadgeInformation only; status or lifecycle label.
PillClickable elongated app control or tag selection.
ButtonSubmission or primary action; architectural rectangle.
Icon ButtonRound utility action; solid or glass treatment.
/* Interactive Shape System */
.badge { border-radius: 5px; }       /* informational only */
.pill { border-radius: 999px; }      /* elongated interactive control */
.button { border-radius: 7px; }      /* primary/submission action */
.icon-button {
  width: 44px; height: 44px;
  border-radius: 999px;
  background: #114775;              /* solid icon/control */
  color: #FFFFFF;
}
.icon-button--glass {
  background: rgba(33,140,204,.37);
  border: 1px solid rgba(33,140,204,.69);
  backdrop-filter: blur(5.2px);
}

Drum Selector Baselines

Restored from the earlier studio: the ghost drum is a signature app interaction, while the concierge POI drum keeps Gold rare and meaningful.

Clipboard / Ghost Drum
Tour Navigation
#0Previous Home
#1415 Silver Spur Trl
#2Next Home

Explore Dallas

Open Air Good Eats Steakhouses
/* Ghost Drum / Selected App Rail */
background: rgba(33,140,204,.31);
border: 1px solid rgba(33,140,204,.72);
backdrop-filter: blur(5.2px);
-webkit-backdrop-filter: blur(5.2px);
border-radius: 999px 0 0 999px;

/* Concierge POI / Specialty Detail */
color: #D4A84B; /* Luxury Gold: rare map/discovery moment only */

Photography + Lifecycle Cards

Property-first photography stays clean. Lifecycle glass identifies the moment; the data banner frames information without swallowing the photo.

Coming Soon
Beverly ViewColleyville
Now Active
Heritage NorthFort Worth

Lifecycle Glass Badge Tuner

/* Listing Card Information Banner / Live Candidate */
background:
  radial-gradient(circle at 78% 22%, rgba(33,140,204,.12), transparent 34%),
  linear-gradient(180deg, #000C21 0%, #000712 100%);

HDR Enhancement + Scrim Library

Original Image

Reference image without enhancement or scrim.

HDR / Photo Enhancement

Live photo-layer filter study. Natural Lift is restrained; Super HDR is an energetic candidate to judge on several real listings before approving.

Production rule: apply enhancement to the photograph layer only, never to html, the page wrapper, navigation or readable UI.

/* HDR / Photo Enhancement / Natural Lift */
.photo-layer {
  filter: saturate(1.10) contrast(1.08) brightness(1.02);
  -webkit-filter: saturate(1.10) contrast(1.08) brightness(1.02);
}

Radial Card Scrim

Use where centered card text and badge need lift while preserving the photo.

background: radial-gradient(ellipse at 50% 43%, rgba(0,12,33,.04) 0%, rgba(0,12,33,.19) 44%, rgba(0,7,18,.70) 100%);

Clipboard Blend

Vivid app treatment that fades photo edges into Midnight without a hard line.

filter: saturate(1.12) contrast(1.07) brightness(1.02);
background:
 linear-gradient(180deg, rgba(0,7,18,.76), transparent 37%),
 linear-gradient(0deg, rgba(0,7,18,.86), transparent 43%);

Hero Darken

Simple readable hero treatment for large banner imagery and lead capture.

background: rgba(0,7,18,.48);

Tour Login / Sign-In Navy Wash Reference

This is the actual lead-capture design language: Navy Wash over the listing photo, a deep translucent form card, and a bright conversion-only CTA. The second frame shows the related hero/address treatment as a visual bridge to the card-rail experiment.

/* Tour Login / Sign-In Navy Wash / Active Token-Aligned Reference */
.start-page-overlay {
  background:
    radial-gradient(ellipse at 30% 30%, rgba(var(--sc-deep-blue-rgb), .45) 0%, rgba(var(--sc-midnight-13-rgb), .78) 100%),
    linear-gradient(to bottom, rgba(var(--sc-midnight-13-rgb), .25) 0%, rgba(var(--sc-midnight-13-rgb), .80) 100%);
}
.welcome-badge {
  background: rgba(var(--sc-heritage-rgb), .37);
  border: 1px solid rgba(var(--sc-heritage-rgb), .69);
  backdrop-filter: blur(5.2px);
}
.glass-card {
  background: rgba(var(--sc-midnight-13-rgb), .76);
  backdrop-filter: blur(24px);
  -webkit-backdrop-filter: blur(24px);
  border: 1px solid rgba(var(--sc-ice-rgb), .16);
}

Card Overlay Rail Lab

The clean-photo alternative to the full lower banner: a masked pseudo-element now fades the transparent tint and the backdrop blur together, so the rail dissolves into clear photo instead of stopping at a glass rectangle.

A · Address Glass Rail / Masked Blur Dissolve
Coming Soon
Beverly ViewColleyville
7613 Ira Drive, North Richland Hills 76182
4 bd  |  5 ba  |  3,501 sq ft   ·   $846k – $954k
B · Gradient Shelf / Full Lower Detail Readability
Coming Soon
Beverly ViewColleyville
7613 Ira Drive, North Richland Hills 761824 bd | 5 ba | 3,501 sq ft
$846k – $954k   #SCEstimate *

Use decision: both candidates now test the exact “blur dissipates into clarity” idea. Candidate A masks blur out toward the right edge of the address rail; Candidate B masks the full shelf tint and blur out toward the clear upper photo so its top edge does not read as a hard banner line.

Selective Focus / Blur Gradient Lab

Compare photographic lens blur layers against Glass-Only backdrop blur: both can dissolve at the focus boundary, but Glass-Only blurs the live photo underneath without rendering a duplicate image layer.

Glenridge EstatesDallas

Depth distinction: Single and Progressive modes render one or two blurred copies of the photograph for a camera-lens look. Use Copy Spread to pull the enlarged duplicate layers back toward the base photo; 0px registers the roofline exactly. Glass-Only adds a transparent masked backdrop-filter layer over the sharp photo, so the blur dissolves into clarity without duplicating the photo.

Reference translation: the CodePen glass-tilt example uses a pseudo-element with backdrop-filter: blur(5px) plus a linear mask, matching our Glass-Only method. The classic Design Shack tutorial stacks a blurred image over a sharp background copy and masks the blurred image, matching our Single Masked Blur approach. Source references: CodePen CSS Tilt Shift · Design Shack Tilt Shift.

Header Navigation Glass Lab

Sticky navigation should feel like real glass catching the page as it approaches. The corrected nearby-sampling method uses a hidden 200% blur plane beneath the visible header and masks away its overflow: the roof, sky, or photo color can reflect upward into the navigation before crossing its lower edge. Heritage is shown at Steavy's preferred starting values; Deep Blue remains a quieter candidate.

Coming Soon
in Dallas
Paper section below the photo.
The same sticky header should calm down over light content but still feel intentionally branded.
Scrollable test zone.
Use this to judge readability, tint strength, and how hard the bottom edge should dissolve as the page moves.
Production note.
Use child backdrop layers so the logo, menu, and buttons stay crisp above the filtered material.

Corrected nearby reflection capture: the main backdrop is the effect-maker: a hidden 200% filtered plane reaches into the photo below while its lower half remains invisible. Glassy Edge Thickness can stay at 0px; the upward reflection still occurs. Edge Blur Radius only tunes the optional thin lower seam when a visible edge is added. Reference inspiration: Josh W. Comeau · Next-level frosted glass.

Glass Material Lab

Tune a single glass recipe live, then judge it on a Pill, Icon Button, selected toast, and caption/title bar overlay. Official colors remain HEX tokens; transparency recipes display RGBA because opacity is part of the material. Lifecycle badges remain lower-blur exceptions.

Open Sat 1–4 PM
Beverly View
ADDED TO TOUR
Sat 1–4 PM · 415 Silver Spur Trail

Named Glass Materials / Active Recipe References

Open House

Arctic Glass

background: rgba(255,255,255,.16);
border: 1px solid rgba(255,255,255,.42);
backdrop-filter: blur(6px);
Coming Soon

Arctic Glass / Heritage Tint

background: rgba(33,140,204,.37);
border: 1px solid rgba(33,140,204,.69);
box-shadow: 0 4px 30px rgba(0,0,0,.10);
backdrop-filter: blur(5.2px);
Deep Blue Nav

Deep Blue / Restrained Brand Glass

background: rgba(17,71,117,.42);
border: 1px solid rgba(229,240,244,.22);
box-shadow: 0 8px 30px rgba(0,0,0,.12);
backdrop-filter: blur(12px);
Midnight Frost
Private Preview

Midnight Frost

background: rgba(0,12,33,.76);
border: 1px solid rgba(229,240,244,.16);
box-shadow: 0 18px 38px rgba(0,0,0,.38);
backdrop-filter: blur(18px);

Lifecycle Glass Badges / Selected Candidates

Coming Soon
Now Active
Selected Toast / Glass Bar
/* Badge / Lifecycle Status / Coming Soon / Heritage Glass */
background: rgba(33,140,204,.51);
border: 1px solid rgba(33,140,204,.69);
box-shadow: 0 4px 30px rgba(0,0,0,.10);
backdrop-filter: blur(1.5px);
-webkit-backdrop-filter: blur(1.5px);
color: #FFFFFF;
border-radius: 999px;

/* Badge / Lifecycle Status / Now Active / Emerald Glass */
background: rgba(16,185,129,.58);
border: 1px solid rgba(16,185,129,1);
box-shadow: 0 4px 30px rgba(0,0,0,.10);
backdrop-filter: blur(1.5px);
-webkit-backdrop-filter: blur(1.5px);
color: #FFFFFF;
border-radius: 999px;

Gradient Builder + Recipes

Use Heritage as the lit signature moment, Deep Blue as the usable branded control, Bridge only when a transition needs quiet complexity, and the Midnight family for depth.

Live Gradient Preview

Signature Moment

Explore Dallas

Signature Moment

linear-gradient(135deg, #218CCC 0%, #114775 48%, #000712 100%)

Concierge Dark

linear-gradient(180deg, #114775 0%, #000C21 56%, #000712 100%)

Bridge Study

linear-gradient(135deg, #218CCC 0%, #0F4569 50%, #000712 100%)

Start Tour / Conversion-Only Comparison

Existing Bright Tech CTA · Retained Candidate

linear-gradient(135deg, #007AFF 0%, #0055D4 100%)

Midnight 100 / Family-Aligned Test

linear-gradient(135deg, #005EFF 0%, #114775 100%)

Lab Coverage Audit

Checked against the earlier Brand Studio, Gradient Studio, Lifecycle Glass, Card Surface and Midnight Comparison files. This is the working inventory of design tests carried forward.

Earlier Lab Tool / ExampleStatus in Current LibraryWhere It Lives Now
Experience Modes: Editorial, Dark App, ConciergeIncludedExperience Modes + Control Language
Palette / Blue Role ComparisonUpgradedMidnight 07–100 family, Deep, Bridge, Heritage, Gold, Emerald
Light / Dark Pills, Buttons and Icon SamplesIncludedControl Language
Drum Selector BaselinesRestoredGhost Drum + Concierge POI Drum
Gradient Recipe Picker + Custom TuningMergedGradient Builder + Preset Recipes
Lifecycle Glass Badge TuningRestoredPhotography + Lifecycle Cards
Named Glass Material FamilyAddedArctic Glass, Arctic / Heritage Tint, Deep Blue Glass, and Midnight Frost recipe cards
4:3 Photo Card BaselineStandardizedAll active photography test frames now render at 4:3
Address Glass Rail + Gradient Shelf Surface TestUpgradedCard Overlay Rail Lab: masked blur dissolve rail and masked blur-dissolve Gradient Shelf
HDR + Radial / Blend / Hero Scrim TestsUpgradedPhotography + Lifecycle Cards with Natural Lift and Super HDR photo-layer study presets
Sign-In Navy Wash + Tour Login Glass CardRestoredPhotography + Lifecycle Cards / Tour Login Reference
Zacbel Extrabold vs Medium Weight ComparisonRestoredTypography
Selective Edge / Tilt-Lens Blur StudyUpgradedSelective Focus / Blur Gradient Lab with duplicate-photo spread controls plus Glass-Only backdrop blur
Header Navigation Glass LabNew TestSticky Heritage/Deep Blue glass header with enhanced nearby sampling and glass-edge study over scrollable photo and Paper sections
Single-Listing Main Title TokenDefinedDisplay / Hero Fat token for super-heavy, tracked ZacbelX title moments
Old Click-to-Shortlist UtilityHistoricalNot an active design treatment; preserved in the diary below rather than steering current tokens.

Application Matrix

Consistency by experience mode, not one radius or one blue terrorizing every page.

ContextRecommended FoundationControls + Restrictions
Editorial Property PageIce canvas, Paper content panel, Midnight 13 ink.Restrained Button or quiet Badge. Protect photography; avoid glass reading panels.
Coming Soon GridClean 4:3 photo, Radial Card Scrim, Midnight banner family.Compare full data banner against experimental Address Glass Rail; Heritage Glass Badge; Emerald only for the Now Active lifecycle transition.
Tour Sign-InSign-In Navy Wash photo overlay + Midnight glass form card.Bright Start Tour CTA may remain electric; ZacbelX title at 800; address/UI stay readable and restrained.
Open House BuilderDark App Luxury or bright map context.Pills + Icon Buttons; Emerald = selected/confirmed only.
Clipboard Tour AppMidnight canvas with Clipboard Blend photo treatment.Glass controls, glass toast, vivid interaction moments.
Ex-Map / ConciergeMidnight 07–10 with atmospheric Heritage glow.Luxury Gold for POIs and rare discovery accents only.
Future Hero/SearchPhotography-first with carefully tested glass.Arctic/neutral glass or selective-focus blur may be tested; do not glassify or blur every photo by default.

Brand Development Diary / Historical Exploration

Note: The following sections document the historical creative process, earlier component definitions, and previous shortlists. This content is preserved as a diary and may contain superseded thinking. For current governing styles and CSS recipes, refer to the Current Brand Asset Library above.

Live Page Directory Map
Homepage front-page.php
Provides the main Coming Soon index.
  • Background: Light Ice (`#E5F0F4`)
  • Header: header-2 (Loads Steavy Compass black logo)
  • Active Components: cs-listing-grid.php, cs-card.php
  • Key Fonts: CompassSans, ZacbelX
Open Houses Route page-open-house-tour.php
The live client tour-building dashboard.
  • Backgrounds: White (`#fff`) / Charcoal drawer (`#111827`)
  • Active Components: Mapbox stages, mobile filter panels
  • Card Elements: Built on-the-fly inside the JS Worker
  • Key Fonts: Montserrat, CompassSans
Tour Start Screen template-tour-start.php
Invitation landing & registration console.
  • Background: Midnight Navy backdrop (`#001524` / image blend)
  • Header: header-app (Loads white site logo)
  • Components: glass-card, Montserrat inputs, blue submit button
  • Key Fonts: ZacbelX, Montserrat, CompassSans
Tour Clipboard Shell template-tour-clipboard-desktop.php
Desktop preview wrapper.
  • Background: Radial Midnight Navy blend
  • Header: Custom raw shell wrapper
  • Components: Safari iframe emulator, Copy links
  • Key Fonts: Inter
Desktop Dev studio template-desktop-dev.php
Component test studio.
  • Background: White canvas (`#ffffff`)
  • Header: header-2
  • Components: property-details-panel.php
  • Key Fonts: ZacbelX, CompassSans
Geohash Connective Grid single-grids.php
Geospatial analytics map page.
  • Background: White, structured with high-contrast text
  • Header: default header.php
  • Components: Mapbox stage, local-expert-module.php
  • Key Fonts: CompassSans, Courier New

Typography & Fonts

ZacbelX (Extrabold) Font Weight: 800 Files: [zacbelx-extrabold.woff](file:///Users/seancarter/Desktop/VultrSite/var/www/comingsoon/wp-content/themes/valhalla/zacbelx-extrabold.woff) Used on: Homepage, Tour Start, Desktop Dev Elements: Hero kicker title, client card overlays (subdivisions, cities), registration card heading.
HOMES COMING SOON
DALLAS REAL ESTATE
ZacbelX (Medium) Font Weight: 500 Files: [zacbelx-medium.woff](file:///Users/seancarter/Desktop/VultrSite/var/www/comingsoon/wp-content/themes/valhalla/zacbelx-medium.woff) Used on: Tour Start, Desktop Dev Elements: Registration subtitles, desktop details preview labels.
Pre-Market Opportunities
Premium real estate properties in Rockwall.
CompassSans (Bold) Font Weight: 700 Used on: Homepage, Open Houses, Grids Elements: Real property address line, status badges, prices, list count labels, POI loader message.
1515 Malone Street, Rockwall TX
$1,250,000 | NOW ACTIVE
CompassSans (Medium / Regular) Font Weight: 500 / 400 Used on: Homepage, Open Houses, Grids Elements: Beds/Baths specs summaries, estimated list price footnotes, commute selectors, details pane description body text.
4 bd | 3.5 ba | 3,450 sq ft (Medium)

This is body text rendered in CompassSans. It is optimized for small size readability, used across commute details, property specs summaries, and footnote details (Regular).

Montserrat Used on: Open Houses, Tour Start Elements: Map control buttons, filter drawer labels, text inputs, consents, error screen links.
Build My Route

Used as primary utility typeface for inputs, labels, and map overlays.

Color Palette

Elite Navy

$elite-navy / #001524
Hex: #001524
Used on: Tour Start, Clipboard Shell. Whole screen background, glass card core overlays.

Primary Blue

--blue
oklch(0.5 0.28 270)
Used on: Global design theme colors inside `graffiti.css`. Serves as primary theme color fallback.

Connectivity Blue

--s-blue / #218ccc
Hex: #218ccc
Used on: Geohash Grids connectivity travel times headers, travel destination dropdown list, Map POI indicators.

Active Blue

#005485
Hex: #005485
Used on: Homepage, Open Houses (list cards). Status badges, card body gradients, listing info bars.

Dark Navy

#004a75
Hex: #004a75
Used on: Homepage, Open Houses. Main CTA buttons, filter modals, card border frames.

Light Ice

--elite-ice / #E5F0F4
Hex: #E5F0F4
Used on: Homepage body wrap. Provides the light ice background of listings grid sections.

Obsidian Navy

--s-navy / #001524
Hex: #001524
Used on: Geohash Grids (Map local expert wrapper block background, Map drawer popups background).

Success Green

--green / #15803d
oklch(0.72 0.18 165)
Used on: Homepage, Open Houses. Represents "Now Active" badges, chosen time slots, selected map nodes.

Gold Accent — EX Map & Tier Badges

Gold is a functional accent — used for tier markers, achievement badges, and data visualization on the EX Map. It’s not a brand color. Compare the current gold against three alternatives that better complement the navy/blue palette.

On Dark Navy (#001524)
#d4a039
Current
★ LVL 5
#C9963C
Antique Brass
★ LVL 5
#D4A84B
Luxury Gold
★ LVL 5
#B8924A
Burnished Bronze
★ LVL 5
On Light Ice (#E5F0F4)
#d4a039
Current
#C9963C
Antique Brass
#D4A84B
Luxury Gold
#B8924A
Burnished Bronze
In Context — Badge Row with Heritage Blue
📍 12 Areas ★ Current ★ Brass ★ Gold ★ Bronze
✓ Active ✕ Retired ⚠ Warning

Green Comparison — Finding the "Heritage Blue" of Greens

Heritage Blue (#218ccc) is energetic but grounded (Saturation: 72%, Lightness: 46%). Neon Mint (#16C98D) is slightly more saturated and lighter, giving it that "startup" pop. Below are options that try to capture the exact energy of Heritage Blue, but in green.

On Dark Navy (#001524)
#16c98d
The Neon Mint
Now Active
High energy, crypto vibe
#21C967
Heritage Sibling
Now Active
Exact HSL match to Heritage Blue
#10B981
Vivid Emerald
Now Active
Slightly deeper/richer than mint
#15803d
Current Main Page
Now Active
Professional, but maybe too dark?
In Context (Next to Heritage Blue & Gold)
Anchors: #218ccc Blue #D4A84B Gold
Tests: Mint #16c98d Sibling #21C967 Emerald #10B981 Current #15803d

Ice Comparison — The Perfect Cool White

The current Ice (#E5F0F4) has a slight cyan/green undertone (196° hue). Since our core brand is built on true blues (202°–205°), shifting the Ice hue slightly will make it sing in perfect harmony with Heritage and Steavy Navy.

The Ice Options
#E5F0F4
Current Ice
Hue: 196° (Slightly Cyan)
Saturation: 36% (Dusty)
#ECF4F9
Heritage Ice — Recommended
Hue: 202° (Exact Match to Heritage)
Saturation: 50% (Crisper, cleaner)
#F1F5F9
Neutral Slate Ice
Hue: 210° (Slightly purple)
Saturation: 33% (Very neutral)

Font Colors — Current vs. Proposed

The current font colors rely heavily on default Tailwind values (slate-900, slate-500) and an orphaned "Deep Blue" (#0e4f73). The proposed system eliminates those and pulls exclusively from your core luxury palette, ensuring perfect harmony between backgrounds, buttons, and text.

Current (Template Defaults)
Charcoal Slate
#0f172a (Primary Body)
Deep Blue
#0e4f73 (Header Copy)
Proposed (Core Palette Only)
Elite Navy
#001524 (Replaces Charcoal Slate)
BODY & HEADERS
Action / Heritage Blue
#004a75 / #218ccc (Replaces Deep Blue)
ACCENT HEADERS
Elements to Keep
Soft Slate
#64748b (Muted Subtext & Disclaimers)
Classic White
#ffffff (Contrast Font on Dark BGs)

Gradients

Card Body Background

linear-gradient(...)
Active Card Feet Gradient
Used on: Homepage, Open Houses (list card bodies, headers).

Elite Brand Transition

--elite-gradient
Nav header & Top Contact bar transition
Used on: Tour Clipboard App header layouts, global branding wrappers.

Submit Button Gradient

linear-gradient(...)
Start Tour Submit Button
Used on: Tour Start registration submit button.

Map expert POI Icon Gradient

linear-gradient(135deg, #218ccc 0%, #001524 100%)
POI Card Icon Gradient
Used on: Geohash Grids (Local expert map widget sidebar category card icons).

Card Image Darken Scrim

radial-gradient(...)
Thumb Overlay Darken
Used on: Homepage, Open Houses. Injected over thumbnails in `cs-card.php` to pop overlay text.

Button Styles

Context: Light/White Background (#ffffff) Active on: Desktop Dev canvas, map drawer results, and single property layout views.
Global design system theme buttons
<button class="button primary">Primary Action</button>
Context: Light Ice (#E5F0F4) Active on: Homepage listings grid layout.
Secondary action layouts
<button class="open-top-btn">OPEN TOP</button>

Open House & Clipboard Card Actions

Context: Light/White Background (#ffffff) Active on: Drawer results on Open Houses and desktop views.
Map Drawer listing actions
<button class="drawer-tour-btn">Add to Tour route</button>

Local Expert Map elements

Context: Deep Obsidian Navy (#001524) Active on: Geospatial map analysis sidebar (viewable via Geohash Grids).
POI Card Icon: centered icon, rounded square container (`border-radius: 8px`).
<div class="scout-card-icon"><i class="fa-solid fa-utensils"></i></div>
★ Active Category (Connectivity Blue)
Muted Category
<div class="scout-nav-pill is-active">Category Name</div>

Client Feedback Verdict Pills

Pill & Badge Styles

Context: Light/White Background (#ffffff)
Subdivision Name
Coming Soon Now Active Informative status chips
<div class="tag"><i class="fa-solid fa-tag"></i> Subdivision Name</div>

Glass & Photo Enhancements

ARCTIC GLASS
(For floating UI over bright photos)
MIDNIGHT GLASS
(For deep luxury backgrounds)
HDR VIVID FILTER
HDR + SCRIM (Darkens bottom for white text)
Brand Recommendations
The Diagnosis
Right now your palette has 11 shades of blue, 4 typefaces, and 3 unrelated button systems. That’s not a brand — that’s a brainstorm that never got edited.

The most iconic luxury brands in the world operate with surgical restraint. Hermès owns orange. Tiffany owns robin’s egg blue. Porsche owns a specific shade of silver. Their discipline is what makes them feel expensive.

Your mission: own the space between Compass’s black-and-white minimalism and the electric warmth of #218ccc. That intersection — dark navy discipline meets heritage blue personality — is where STEAVY CARTER lives. Below is how we get there.

Proposed Core Palette — 5 Colors, Zero Waste

Every premium brand runs on 5 colors or fewer. More than that and you’re not curating — you’re guessing. Here are the five that tell your story.

Steavy Navy
Primary Brand Color
#004a75
Why This Color
Navy is the luxury anchor in real estate. Sotheby’s International Realty, Douglas Elliman, Corcoran Group — all navy-anchored. It says “I handle million-dollar decisions.”

More importantly, it’s your Compass nod without being Compass. You’re wearing the same tailored suit — just a different pocket square. Black is Compass. Navy is you. And unlike pure black, navy photographs beautifully next to golden-hour property shots — it doesn’t compete, it frames.

Absorbs: #005485, #1e4d74, #0e4f73 (all within 2–3 hex digits — no human eye can distinguish them on screen).
Heritage Blue
Signature Accent
#218ccc
Why This Color
Every iconic brand has a signature spark — the single color people remember even when they forget the name. Tiffany Blue. Hermès Orange. Louboutin Red. #218ccc is your Tiffany Blue.

It connects you to your history (your previous brokerage DNA), it lives in your existing banner, and psychologically this medium-blue signals trust + innovation — it’s the blue of Chase, LinkedIn, and Salesforce for a reason.

The Rule: Use it like salt. A little makes everything better. Too much ruins the dish. Reserve it for hover states, active indicators, accent borders, links, and the “start” stop on your signature gradient.
Midnight
Immersive Dark Background
#001524
Why This Color
This is your theater — the lights-out moment before the curtain rises. When you drop clients into this darkness on Tour Start or the Clipboard, you’re saying: “We’re about to show you something special.”

It’s the difference between a car dealership’s fluorescent showroom and walking into a Porsche Design Studio. The darkness isn’t absence — it’s intention. It makes every property photo, every glass card, every accent glow feel like it matters.

Absorbs: #001524 (Deep Obsidian). Two “almost-black” colors is one too many. Standardize on this one.
Arctic Ice
Light Mode Canvas
#E5F0F4
Why This Color
Not white (which feels sterile, like a hospital). Not gray (which feels corporate, like a law firm). This ice-blue whisper is the breathing room between property cards — and it subconsciously ties back to your blue palette without screaming it.

Premium real estate sites never use flat white backgrounds. They use tinted whites that complement their photography. Your ice blue makes warm-toned property photos pop by contrast, which is exactly what sells homes.
Pure White
Cards, Surfaces & Contrast Text
#ffffff
Why This Color
White is the canvas and the breath between sentences. Card surfaces, modal backgrounds, text on dark fills. It provides the crisp contrast that makes your navy and blue feel intentional rather than muddy.

In a luxury system, white is never the background of the page — it’s always the surface of the card. The page background should always be Ice or Midnight. This layering creates depth, which is what makes a site feel “expensive.”

Colors to Retire & Merge

These colors currently exist across your codebase but create visual noise. Consolidating them into the 5-color core palette above will make your brand feel 10× more intentional.

#005485 → Merge into #004a75 Only 1 hex digit apart. No human eye can tell the difference. Eliminating this removes one gradient stop and simplifies your entire card system.
#1e4d74 → Merge into #004a75 Used for text color on a handful of elements. Switch to #004a75 for consistency. Same visual effect, one less variable.
#0e4f73 → Merge into #004a75 Another near-duplicate navy used for header copy. Absorb into the primary.
#001524 → Merge into #001524 Two “almost-black” colors is one too many. Standardize on Midnight for all dark immersive backgrounds.
oklch(0.5 0.28 270) → Retire CSS4 color function with incomplete browser support. If a client on an older browser sees a fallback gray instead of your brand blue, that’s a trust-killer. Replace with #004a75 hex.
#007aff / #0055d4 → Retire This is literally Apple’s iOS system blue. It screams “default button.” A luxury brand doesn’t use system defaults — replace with your Heritage gradient.
#0b6ea3 → Retire Currently a gradient midpoint. You don’t need midpoints when your two core blues (#218ccc → #004a75) create a beautiful natural transition on their own.
Why Consolidate?
Every color you carry is a decision a developer has to make: “Which blue do I use here?” With 11 blues, they’ll guess wrong half the time — and guessing is how brands drift. With 2 blues (Navy + Heritage), the answer is always obvious. Constraint is the engine of luxury. Louis Vuitton has used the same brown since 1896. That’s not laziness — that’s mastery.

Proposed Signature Gradients — 3 Maximum

Gradients are your brand in motion. They should tell a story, not just fill space. Three is enough to cover every context; more than three is chaos.

Heritage Flow PRIMARY
linear-gradient(180deg, #218ccc 0%, #004a75 100%)
Why This Gradient
This IS your brand in motion. Heritage Blue flowing into Steavy Navy tells your story in every card body and header: where you came from → where you are.

It replaces the current #005485 → #004a75 gradient, which is so subtle it’s essentially invisible — two colors 1 hex digit apart blending into each other is not a gradient, it’s a rounding error. Make it mean something.

Use for: Card bodies (cs-card), tour dashboard headers, page hero banners, primary section backgrounds, CTA button fills.
Deep Stage IMMERSIVE
linear-gradient(135deg, #001524 0%, #004a75 100%)
Why This Gradient
For moments when you want clients to feel like they’re stepping into a private showing. The diagonal angle creates visual energy without being chaotic. Midnight fading to Navy keeps it in-family while creating real depth.

Use for: Tour Start backgrounds, Clipboard shell wrappers, page directory cards, full-bleed section headers, style guide hero areas.
Glass Frost SURFACE
rgba(255,255,255,0.07) + backdrop-filter: blur(16px) + border: 1px solid rgba(255,255,255,0.12)
Why Glass?
Glass effects signal premium because they require modern rendering. They’re the digital equivalent of crystal and brushed metal. Apple uses this language across every product — it says “I’m current, I’m sophisticated, I care about craft.”

The key: ONE standard glass treatment everywhere. Not seven variations. Consistency is what separates Gucci from a costume shop.

Use for: Cards on dark backgrounds, filter panels, modals, overlay UI on tour pages.

Typography Hierarchy — 3 Fonts, Clear Roles

A luxury brand never uses 4 typefaces. Three is the maximum: one for display (the thing that stops you), one for interface (the thing that guides you), and one for reading (the thing that informs you). Every additional font dilutes the system.

Display · Headlines
ZacbelX
KEEP
Role: Hero kickers, section titles, overlay subdivision text. Think of it as your Louis Vuitton monogram — powerful, unmistakable, but used sparingly. The moment ZacbelX shows up, people should know they’re in Steavy Carter territory.
Rules: Never use below 1.2rem. Never use for body text. Never use for UI labels. Display only.
Interface · UI
CompassSans
KEEP
Role: The workhorse. Every button, badge, address line, spec summary, filter label, and pill. It carries the Compass DNA and makes every interactive element feel like it belongs to the same system.
Rules: Primary for all weights (400–900). Use for anything the user clicks, taps, or scans quickly. Takes over all current Montserrat duties.
Sub-display · Labels
ZacbelX Med
KEEP
Role: Registration subtitles, desktop details preview labels. It provides the same brand identity as the Extrabold but is legible at slightly smaller sizes for secondary headings.
Rules: Use for secondary section titles where Extrabold is too loud. Still should not be used for primary body text.
Identity · Editorial
Compass Serif
NEW (BOSS PICK)
Role: The classic touch. Long-form descriptions, property detail body text, editorial features, and high-end print-like aesthetics. Brings a grounded, established feeling to the UI that contrasts beautifully with the sharp neon accents.
Rules: Use for readable body copy where trust and legacy are the vibe. Never use for UI buttons or data tables.
Currently Used
Montserrat
RETIRE
Why Retire: Montserrat is the #1 most-used free Google Font on the web. Every Squarespace template, every WordPress starter theme, every “I just picked something from Google Fonts” website uses it. It’s the Papyrus of the 2020s.

When a discerning client sees Montserrat, they subconsciously register “template.” When they see CompassSans, they register “this person has access to a proprietary typeface through their brokerage.” That’s the difference between looking custom and looking like everyone else.

Migration: Replace all Montserrat instances with CompassSans (for buttons, labels, inputs, body text). Zero visual disruption, massive brand uplift.

CompassSerif — The Case For (and Against)

Compass provides a Serif font for agent names and identity-level text. You already have it loaded (CompassSerif Bold + Regular). The question is: does it earn a spot in your system? Below are three contextual mockups showing where it would live.

The Rule
CompassSerif only appears when text answers the question “Who?” — who’s the agent, who said this, who listed this. Everything that answers “What?” or “How much?” stays in sans-serif. It’s the typographic equivalent of seeing your name engraved vs. printed.
Context 1 — Sidebar Contact Card
CompassSerif in sidebar contact card context
What you’re seeing: “YOUR AGENT” label in CompassSans, then “Steavy Carter” in CompassSerif — the serif letterforms have thick/thin stroke contrast that reads as authored rather than functional. Everything below (buttons, form, labels) stays in CompassSans.

Why it works: Your name is visually elevated above the UI. Without serif, your name is the same typographic priority as a square footage number. With serif, it says: “this is the person behind the system.”

Matches your yard sign: Compass uses Serif for “Steavy & Sean Carter” on your Open House signs. Same typeface on the site creates cross-touchpoint brand coherence.
Context 2 — Testimonial Attribution
CompassSerif in testimonial attribution context
What you’re seeing: Glass testimonial card on Midnight background. The quote is in CompassSans italic, but the attribution “— Sarah & Marcus W.” and the “PRESENTED BY · Steavy Carter” lockup are in CompassSerif.

Why it works: Client names in sans-serif read as data. In serif, they read as people. It creates a “published” feeling — like a blurb on the back of a book. The serif attribution is the difference between a review and an endorsement.

The lockup: “PRESENTED BY” in tiny uppercase CompassSans (#218ccc), then “Steavy Carter” in Serif, then “COMPASS” in tiny Sans below. Three layers, crystal clear hierarchy.
Context 3 — Listing Hero Attribution
CompassSerif in listing hero attribution context
What you’re seeing: Bottom of a listing hero image. Address in ZacbelX ExtraBold (impact), city/zip in CompassSans (data), and the agent attribution “Listed by · Steavy Carter · COMPASS” in Serif (identity).

Why it works: Three different typographic voices, each doing a different job, all in one frame. The serif name is discreet but unmistakably elevated above the sans-serif UI text. It’s the quiet luxury approach — not shouting, just different.

The principle: The property address is the star (ZacbelX). The data supports it (CompassSans). The agent name is the signature in the corner of the painting (CompassSerif). Each voice knows its lane.
The Honest Verdict
If it speaks to you — use it in exactly these three contexts: agent name on contact cards, testimonial attributions, and listing hero lockups. That’s it. Three places. It’s the garnish, not the entrée.

If it doesn’t speak to you — drop it. Your system works perfectly with just ZacbelX (two weights) + CompassSans (all weights). Adding a font you’re not excited about is worse than not having it. A brand you don’t believe in is a brand you won’t maintain.

CompassSerif is a nice-to-have, not a must-have. Your call.

Live Font Comparison — See the Real Letterforms

These are rendered using your actual loaded font files — not AI approximations. Compare the stroke endings, the “y” descender, the “g” shape, and how each pairs with ZacbelX.

Full Alphabet — Spot the Differences
ZacbelX ExtraBold · 800
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
IMPACT · HEADLINES
CompassDisplay Regular · 400
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
MODERN ALTERNATIVE
RoxboroughCF Thin · 100
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
LUXURY EDITORIAL
Steavy’s Pick
CompassSerif Regular · 400
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
IDENTITY · AGENT NAME
The “y” Test — Watch the Descender
Sy
ZacbelX
Sy
Display
Sy
Roxborough
Sy
Serif ✓
The “g” Test — Open Loop vs. Closed
ag
ZacbelX
ag
Display
ag
Roxborough
ag
Serif ✓
In Context — Agent Name Lockup
Your Agent
Steavy Carter
Realtor® · Compass
CompassDisplay
Your Agent
Steavy Carter
Realtor® · Compass
Roxborough
Your Agent
Steavy Carter
Realtor® · Compass
CompassSerif ✓
In Context — Listing Hero with ZacbelX
895 VZ County
Road 3216
Wills Point, TX 75169
Listed by
Steavy Carter
Compass
895 VZ County
Road 3216
Wills Point, TX 75169
Listed by
Steavy Carter
Compass
895 VZ County
Road 3216
Wills Point, TX 75169
Listed by
Steavy Carter
Compass
What Compass Uses Where
compass.com (standard agent site) → CompassSerif — identified by the double-story closed “g”
luxuryatcompass.com (luxury division) → RoxboroughCF Thin — aliased as “Compass Serif” weight 100 via Typekit. Identified by the open single-story “g” and dramatic stroke contrast

Steavy’s pick: CompassSerif — classic, established, unmistakably premium. The serif tails read as “serious luxury agent” at first glance, which is the right first impression for a client about to trust you with a million-dollar transaction. Available in Regular (400), SemiBold (600), and Bold (700). Keep CompassDisplay and Roxborough loaded as alternatives for editorial or social content.

Proposed Button System — The Pill Standard

Why All Pills?
Rounded pill buttons (border-radius: 50px) are the universal marker of luxury digital design. Square or slightly-rounded buttons feel utilitarian — they say “enterprise software.” Pill buttons say “boutique.”

The Agency (luxury RE brand in LA) uses pills. Sotheby’s uses pills. Compass uses pills. Every premium app (Apple, Stripe, Linear) uses pills. This is not a trend — it’s the established language of premium digital experience.

Rule of thumb: If it’s clickable and not a circle icon button, it’s a pill. Currently your site mixes border-radius: 4px, 6px, 8px, and 50px. That inconsistency is one of the biggest “MySpace” tells — standardize to 50px and the entire UI instantly feels cohesive.
PROPOSED · Arctic Ice Background
Light-mode pills — Navy primary + frosted glass secondary
Danger pill — Reserved for destructive actions only

Glassmorphism Standard — One Treatment, Everywhere

Right now your glass treatments vary: some cards use rgba(255,255,255,0.06), some use 0.08, some blur at 6px, some at 12px. These tiny inconsistencies add up. A client can’t articulate why something feels “off” — they just feel it. One recipe. Everywhere.

Why One Standard?
Standardizing to one recipe means every glass surface feels like it belongs to the same world. That’s what makes Apple feel like Apple. Their frosted panels in iOS, macOS, and visionOS all use the same blur radius, the same opacity, the same border weight. Users can’t articulate it, but they feel the cohesion. That’s the difference between a site that feels “designed” and one that feels “assembled.”

Decision Matrix — At a Glance

A quick-reference table for every element in the current inventory. KEEP MERGE RETIRE EVOLVE

Element Current Use Verdict Action
#004a75 Buttons, card borders, primary CTAs KEEP Promote to PRIMARY. Absorb #005485, #1e4d74, #0e4f73.
#218ccc Map POI, travel headers, banner PROMOTE Elevate to SIGNATURE ACCENT. Hovers, links, gradient starts, active states.
#001524 Tour Start background KEEP Sole dark background. Absorb #001524.
#E5F0F4 Homepage body wrap KEEP Light mode page canvas. Never use flat #fff for page backgrounds.
#15803d Active / Now Active badges KEEP Universal “active / go” signal. No change needed.
#005485, #1e4d74, #0e4f73 Various near-duplicate navies MERGE All → #004a75. Imperceptible visual difference.
oklch(0.5 0.28 270) graffiti.css theme token RETIRE Browser support risk. Replace with #004a75 hex.
#007aff / #0055d4 Tour Start submit gradient RETIRE Apple system blue = “default.” Replace with Heritage Flow gradient.
ZacbelX Hero titles, overlays KEEP Display only. Never below 1.2rem.
CompassSans UI elements, buttons, specs KEEP Primary UI font. Takes over all Montserrat duties.
Inter Body text, descriptions KEEP Long-form reading. Descriptions, disclaimers, system text.
Montserrat Map buttons, inputs, filters RETIRE Most-used free font = “template energy.” Replace with CompassSans.
Button Radius Mixed (4px, 6px, 8px, 50px) STANDARDIZE All buttons → 50px (pill). Circle actions stay 50%.
Card Radius Mixed (10px, 12px, 16px, 20px) STANDARDIZE Cards → 16px. Modals → 20px. Badges → 999px.
Verdict Pills Green/Yellow/Orange/Red gradients KEEP Color-coded feedback is functional, not decorative. This is the right kind of playful.
Card Body Gradient #005485 → #004a75 (invisible) EVOLVE Replace with Heritage Flow (#218ccc → #004a75). Make it a brand statement.
The Bottom Line
You don’t need more — you need less, done better. Five colors. Three fonts. Three gradients. One glass treatment. One button shape. That’s the entire system. Everything else is execution.

The sites that win real estate design awards — The Agency, Serhant, Compass, Sotheby’s — all share one trait: relentless consistency. They picked their ingredients, and they never deviate. Your ingredients are exceptional. Now it’s time to stop adding and start editing.
Current Brand Shortlist

Selected for Context Testing

These represent the current selections and definitions. They are organized by approval status and contextual constraints.

A. Approved Foundation Direction

1. Core Colors
Midnight / Ink
--sc-midnight (#001524)
Deep Blue
--sc-deep-blue (#004A75)
Heritage Blue
--sc-heritage-blue (#218CCC)
Bridge Blue
(#0B6EA3) - Gradients only
Ice
--sc-ice (#E5F0F4)
Paper
--sc-paper (#FFFFFF)
2. Typography
ZacbelX (Display & Headings)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (Bold / 800)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (Medium / 500)
CompassSans (Body, UI, Buttons)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (Bold / 700)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (Medium / 500)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (Regular / 400)
CompassSerif (Identity & Attribution Only)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (Bold / 700)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (SemiBold / 600)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (Regular / 400)
3. Interactive Shape System
  • Badge: Informational only. Small and quiet.
  • Pill: Elongated clickable control (border-radius: 999px).
  • Button: Primary action or submission. Rounded rectangle by default.
  • Icon Button: Circular utility tap target.
4. Photo Treatment Library
  • Hero Scrim: Straightforward photo darkening for readability.
  • Card Scrim: Radial dark treatment supporting text over listing cards.
  • Vivid App Treatment: Blends edges into Midnight app surfaces.
  • Navy Wash: Transform a photo into a moody background behind forms.

B. Functional / Specialty Rules

Vivid Emerald
Confirmations / Success only. Not for general CTAs.
Luxury Gold
Specialty concierge, map POIs, and tier accents only.
Destructive Red
Danger/destructive actions only.

C. Contextual Treatments to Test

1. Neutral Frost Glass (Material)
NEUTRAL FROST MATERIAL
Testing for search panels over photos.
2. Electric Conversion Gradient
Retained candidate for Open House "Start Tour" sign-in comparison. Do not retire yet.
3. Open House Toast Direction
ADDED TO TOUR
SAT 1–3 PM at 415 Silver Spur Trail

D. Experimental Ideas / Future Components

  • Neutral Frost Homepage Search: Future concept using one glass panel over a photo. Do not turn every input into glass. Not approved for live production yet.
  • Scrolling Image Feature Break: CodePen inspiration for a luxury transition. Do not use as a default divider. Must simplify on mobile.
  • Liquid Glass Button: CodePen inspiration for a rare hero CTA.
  • Prototype-Only Blues: `#112F55`, `#0C2444`, `#3675AD`.